We are hellbent on bringing social media back to the way it used to be.
This is our story.
We remember rushing home from school to check AIM. We remember customizing our MySpace profiles and actually talking to people we knew. We remember when Facebook was just our friends sharing real moments, and Instagram was just photos of what our friends had for lunch.
Back then, it was simple: social media helped you stay connected with people you cared about. It was fun. It worked.
That world no longer exists.
Social media stopped being about your friends and became about everyone else. Algorithms started deciding who you should see. Strangers started filling your feed. Companies started buying your attention and selling it back to advertisers.
We're told this "connection" is progress—that being networked to billions of people makes us more human. But look around. We're lonelier, angrier, and more anxious than ever. We're performing our lives for strangers while losing touch with the people who actually matter.
We aren't built for this.
We evolved in tribes of 50-150 people, not networks of 5 billion. We're hardwired for deep community bonds, not shallow global connections. When you force someone to compete for attention with influencers, brands, and algorithmic content designed by engagement engineers, something fundamental breaks.
Elsewhere exists to fix what's broken.
We're not trying to reinvent social media. We're trying to restore it. To bring it back to what it was always supposed to be: a way to stay connected with your friends and family. Nothing more, nothing less.
No algorithms. No strangers. No bullshit.
Just you and the people you actually know, sharing life as it happens.
The way it used to be. The way it should be.
